Kia is highest ranked mass market brand in initial quality study


L-R: Kia Motors Nigeria Limited Marketing Manager, Olawale Jimoh; Chief Operating Officer, Sanjay Tatpati; Customer Relations Manager, Bukola Ukomadu; and Vice President, Business Relations, after welcoming visiting members of the motoring press who toured the futuristic after-sales service/maintenance centre {Kia Plaza} in Isolo, Lagos.-

For the fourth consecutive year, Kia was recognised as the number one non-premium brand by J.D. Power in the 2018 Initial Quality Study (IQS), with a reported 72 problems per 100 vehicles. The good news was announced in the Nigerian market by Kia Motors Nigeria Limited.

Kia maintained its leadership position with segment-leading performances from the Sorento (midsize SUV) and Rio (small car), while Optima (midsize car), Sportage (small SUV) and Sedona (minivan) placed second and the Forte (compact car) placed third in their respective categories.

After winning IQS awards in 2015, 2016 and 2017, Soul was again the highest rated compact multi-purpose vehicle in the study.

Commenting, Michael Cole, Chief Operating Officer and EVP, Kia Motors America, said “Ranking number one among all mass market brands for four consecutive years leaves no doubt as to the world-class quality and craftsmanship instilled in every car and SUV that Kia builds. With two segment winners and five additional models finishing in the top three of their respective categories, the evidence of Kia’s progression and focus on the ownership experience is overwhelming.”

The 2018 U.S. IQS is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.


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